Business plans are for more than applying for bank loans. Click here to learn more about the business planning process and its advantages. We have significant experience in guiding clients through the 'process'...which is more important than the simple 'scribing' of the business plan document...especially if left to gather dust on the shelf.
Not until the recent economic crisis did most contractors believe their businesses needed to be concerned with marketing much beyond the bidding process. Even many of those contractors who had always placed a high priority on relationship building were caught off guard having been caught up in the high growth decade that preceded the crisis. Now more than ever, contractors realize they must develop their marketing processes and infrastructure with the same (or greater) priority as they do with estimating jobs, managing their finances and their production teams. Marketing can no longer be viewed as a 'frill' or necessary evil. Gaining market share during a down economy is more important than ever unless a company believes it is better off 'hunkering down'...often a fatal move or a 'lost competitive opportunity'. We can help you build a lead generation and customer relationship building process with the goal of becoming the 'preferred vendor' ideally leading to 'last look' or negotiated bid opportunities, where applicable.
Having a top sales team without a solid marketing plan is like going fishing without having carefully determined where the fish generally congregate, what the best fishing line, bait and lures are, whether it's best to fish in sun or rain, etc. Even if you are the most accomplished caster, you will not likely be a top performer if you neglected these issues. Well, marketing is the same; i.e. the best sales team will not achieve its full potential without a well designed marketing plan. The lost opportunity cost of not having an effectively developed and contemporary marketing plan is staggering - especially when one has an effective sales team with a proven sales process (which is not to be confused with a marketing process).
Even small business owners can benefit from understanding their own markets and their competition better than from anecdotal observations or from the 'seat of their pants'. Often times, those perceptions are outdated, biased and just plain inaccurate. Such 'variances' can be costly when pricing or trying to differentiate one's company from the competition. Yet, such research does not have to approximate the level of sophistication or breadth that might be done for a national or 'Fortune 1000 company'. Sometimes one seemingly insignificant piece of information can yield a tremendous payback when used properly. We can provide practical, cost-effective market research based upon sound principles to your business.
Getting the best people isn't just a matter of placing an ad in the classifieds. It's also more than sitting through a few interviews. Recruiting, screening, interviewing, and evaluating candidates along with negotiating compensation takes experience, objectivity... and more. The vast majority of hiring is done by word of mouth networking. Also, 'head hunting' candidates who are currently employed can be an effective tool for finding suitable candidates through referrals. Many small business owners do not find the recruiting and hiring process to match their best skill sets or interests and prefer to work with a professionally trained person who also has access to valuable tools. When one considers the time value of an owner, using our Executive Search services is often a cost-effective means to filling important spots - especially when time is of the essence.
Can you name a professional athlete that doesn't have a coach? Not generally, we're sure. Given that these gifted people already have demonstrated a high level of competence in their respective sports, one would think they don't need a coach to teach them how to play. So what is the benefit of having a coach? Even the most gifted athlete often is unable to discover why his/her performance has suddenly deteriorated...even after a consistently high level. Sometimes, an 'external voice' coupled with a good 'set of eyes' can identify needed changes and motivate the athlete to act upon such advice. Why would anyone think that owners are much different from athletes in their capacity to benefit from an effective coach? So, we invite you to determine if we could be a good fit for you as your 'business coach'. The benefits of improved leadership skills can be exponential relative to the cost of achieving such improvement.
You go for a periodic, perhaps annual, physical exam with the hope the doctor will give you an unbiased and competently determined opinion. So, why would it not be beneficial to do the same with your business? To learn about the process and benefits to you and your business, click here.
2 out of 3 family businesses do not make it past the 2nd generation and, worse yet, 6 out of 7 don't make it past the 3rd generation. To learn more about this valuable service, click here.
The 'business' of providing medical care in a private practice setting has never reached such levels of complexity and stress as in today's environment. Having to streamline operations to control costs is a virtual necessity - especially when physicians' earnings are continually being challenged by governmental, regulatory and 3rd-party payor demands.
Staff conflicts, system requirements and other constraints need the careful attention of a trained advisor to assist physician managers to determine their options, establish priorities and make appropriate choices.
ICD-9 and CPT codes are only a part of the equation in achieving the financial and patient care goals of the practice.