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War Stories: Slow growth
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War Story #14
Business Type: Retail aquarium dealer
Challenge: Slow growth
Work Performed: Evaluated operations, developed a long long-term strategy, negotiated lease, obtained unconventional financial
Benefit Provided:

Relocated operations, better operational management, less cash management stress

Long-term Result:

Improved sales, diversification, improved cash flow, less stress on owner

Amidst great industry changes (the "box" pet and aquarium stores, the business has evolved into a competitive operation with a likely long-term future despite industry changes. The owner is "happier" because he has vision of the future that reflects great opportunity using new skills and market opportunities.

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