| Business
Type: |
|
Copier
Dealer |
| Challenge: |
|
Managing
Growth and Business Planning |
| Work
Performed: |
|
Conducted
an operational review, assessed the sales manager, evaluated
telemarketing/lead generation methods, and coached the owner. |
| Benefit
Provided: |
|
Significant growth and improved
profitability |
| Long-term
Result: |
|
Company doubled sales in 4 years
with improved profitability |
This company was in its 2nd generation. It had
been operated with reasonable profitability but mostly from the
owners "seat of the pants" and mostly from is own
personal sales efforts. While the company had a sales manager and
a sales force, the bulk of sales still came from the owner's
efforts.
There was serious question about the effectiveness
and commitment of the sales manager. The owner was too busy
selling to spend much time "managing the store". In
other words, he was busy "working IN the business" when
he should have been "working ON the business" (i.e.
planning, assessing, coaching, motivating, etc.). There were also
some loose ends in the area of financial management that
negatively affected cash flow.
Management Advisory Group helped the owner to
discover serious weaknesses in the operation, assisted in
implementing corrective action, improved systems to positively
impact cash flow and guided the owner to take on a new approach to
managing the operations. The result is a much more profitable
operation in a larger location, with more productive and happy
staff (and owner) poised to continue growing without bigger
"headaches".