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War Stories: Managing Growth
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War Story #24
Business Type: Copier Dealer
Challenge: Managing Growth and Business Planning
Work Performed: Conducted an operational review, assessed the sales manager, evaluated telemarketing/lead generation methods, and coached the owner.
Benefit Provided: Significant growth and improved profitability
Long-term Result: Company doubled sales in 4 years with improved profitability

This company was in its 2nd generation. It had been operated with reasonable profitability but mostly from the owners "seat of the pants" and mostly from is own personal sales efforts. While the company had a sales manager and a sales force, the bulk of sales still came from the owner's efforts.

There was serious question about the effectiveness and commitment of the sales manager. The owner was too busy selling to spend much time "managing the store". In other words, he was busy "working IN the business" when he should have been "working ON the business" (i.e. planning, assessing, coaching, motivating, etc.). There were also some loose ends in the area of financial management that negatively affected cash flow.

Management Advisory Group helped the owner to discover serious weaknesses in the operation, assisted in implementing corrective action, improved systems to positively impact cash flow and guided the owner to take on a new approach to managing the operations. The result is a much more profitable operation in a larger location, with more productive and happy staff (and owner) poised to continue growing without bigger "headaches".

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